I make pixels behave.

I’m Esther, a Product Designer turning complex systems into clear, expressive experiences—and increasingly building what I design.

  • Complexity → Clarity
  • Systems, not just screens
  • 4+ years designing products
  • Interaction obsessed
  • Design → Build
02

Selected Work

Things I’ve spent an unreasonable amount of time thinking about.

Employee Hub

Everything work, right where employees need it.

  • HR tech
  • Product design
  • Complex systems

Vacation Rentals

Making the journey from finding a stay to managing it feel effortless.

  • Travel tech
  • Product design
  • Booking experience

Moments

Turning everyday experiences into moments worth discovering.

  • Discovery
  • Experience design
  • Product design
Rentlens property discovery interface with tenant reviews and AI summaries
Four Palm Grove tenant review summaries covering security, water supply, power costs, generator noise, and internet reliability.
Palm Grove, Lekki Phase 1, Admiralty Way Victoria Island, Ozumba Mbadiwe Avenue Ikoyi, Banana Island Road Yaba, Herbert Macaulay Way
Palm Grove ResidencesLekki Phase 1⌖ 14 Adebayo Doherty Road
⭐ 3/5Based on 18 reviews
AI summary

Residents praise Palm Grove for its safety,cleanliness, and attentive on-site staff.Electricity costs can be high, and generatornoise may be disruptive. Internet speedsalso vary depending on the floor.

Good road accessWater supplyReliable powerSecurity
Palm Grove ResidencesLekki Phase 1⌖ 14 Adebayo Doherty Road
⭐ 3/5Based on 18 reviews
AI summary

Residents describe a safe, well-maintainedproperty with reliable water and helpful staff.Electricity costs and evening generator noiseare common concerns. Internet performancecan differ noticeably between floors.

Easy road accessConsistent water supplyDependable electricity
Palm Grove ResidencesLekki Phase 1⌖ 14 Adebayo Doherty Road
⭐ 3/5Based on 18 reviews
AI summary

Tenants describe a secure, well-kept buildingwith dependable water and responsive staff.Power costs and evening generator noiseare the main trade-offs. Internet reliabilityvaries depending on the floor.

Good road accessWater supplyReliable powerSecurity
Palm Grove ResidencesLekki Phase 1⌖ 14 Adebayo Doherty Road
⭐ 3/5Based on 18 reviews
AI summary

Tenants describe a secure, well-kept buildingwith dependable water and responsive staff.Power costs and evening generator noiseare the main trade-offs. Internet reliabilityvaries depending on the floor.

Good road accessWater supplyReliable powerSecurity

Rentlens

Know what it’s like to live there, before you do.

  • AI
  • Product design
  • PropTech
03.

Creative Pages

A collection of landing pages I designed and built—where interaction, motion and visual storytelling get to play.

Ally AI landing page displayed on a tablet

Ally AI

Your workplace questions, answered — without the digging.

  • AI
  • Conversational UX
  • Landing Page
Employee Hub landing page displayed on a tablet

Employee Hub

Bringing everyday HR essentials together, so employees can focus on their work.

  • HR Tech
  • Employee Experience
  • Landing Page
Task workflow landing page displayed on a tablet

Task Manager

Turning task management into a story worth scrolling through.

  • Landing Page
  • Visual Design
  • Storytelling
Leave management landing page displayed on a tablet

Leave Management

Time off, without the back-and-forth.

  • HR Tech
  • Leave Management
  • Landing Page
04.

A bit about Esther

The work, the thinking, and a little of what happens in between.

Hi, I’m Esther, a Product Designer who enjoys making complicated things feel considerably simpler.

I design SaaS products where there’s usually a lot happening under the hood — multiple roles, permissions, dependencies, edge cases, and plenty of “but what happens if...?”

I currently design and build products at Gopaddi Technologies, working across travel, workforce management, AI, and business operations.

I’m equally drawn to the expressive side of design. I love using storytelling, interaction, typography, motion, and colour to give interfaces personality — especially when designing for the web.

Lately, my work has moved beyond Figma.

I use AI-assisted development to build and experiment with what I design, closing some of the distance between an idea and the thing people actually use.

Away from the pixels, I’m probably singing, listening to music, exploring somewhere new, or enthusiastically picking up another hobby I absolutely didn’t need.

Esther smiling in a navy top Esther outdoors in a pink shirt Esther smiling in a red top

Made it this far? We might get along.

I like complicated problems, ambitious ideas, and making things that feel ridiculously simple to use.

Let’s build something good.

Let’s talk
  • UNTANGLING COMPLEXITY
  • MAKING PIXELS BEHAVE
  • PROTOTYPING
  • BUILDING INTERFACES
  • THINKING IN SYSTEMS
  • OBSESSING OVER DETAILS
  • DESIGNING INTERACTIONS
  • ASKING “WHAT IF?”